Sex Day is an unofficial holiday created by marketers celebrated on September 6th in Brazil, highlighting one of the greatest taboos in modern society: sexuality. From an architectural and urban point of view, the immorality associated with sexual activities, especially in exchange for payment, deeply impacts our society and also affects the territory.

While sometimes considered morally wrong, sinful, forbidden, and impure, sex, sexuality, and pleasure are all inherent to human physiology. Prostitution is sometimes referred to as "the world's oldest profession," playing a fundamental role in our societies, as well as in our territory, in the spatial organization and dynamics of cities. This practice is at the margins of modern society and therefore has ended up occupying segregated spaces in the cities.

Commercial spaces must be enticing enough to pull people in, and comforting enough to keep them there. It’s this balance that makes the utilization of technical lighting so important to master.

It can be hard for spaces such as hospitality venues, offices, and retail environments to create comfortable, functional, and eye-catching lighting networks. But with venues, companies, and brands fighting harder than ever for the attention of shoppers, buyers, and workers, ensuring they present the perfect combination of ambiance, comfort, and aesthetic, all while staying completely on brand, is even harder than it appears.

Pakistani architecture is defined by mu