The desire to see the world from above transcends cultures and time — an almost instinctive impulse to seek new horizons, gain perspective, and momentarily step outside everyday life. Observation towers embody that desire: built in forests, mountains, urban parks, or coastal landscapes, they invite us to pause, look closely, and discover the surroundings in a quiet or playful way. These structures offer more than just views; they offer experiences. As we climb their steps or ramps, our bodies take part in a ritual of transition — from ground to sky.
Every year, the Concéntrico festival in Logroño, Spain, brings together architects and designers from all over the world with the hope of employing creativity to create a better city. During this year's event, a few overarching themes could be observed as critical points of interest for the participating architects and designers. Many urban installations hoped to help citizens rediscover places of interest in their city and beyond, while others challenged the often-fixed ideas of what a home can and should look and function. Many designers saw opportunities in the concept of unstructured play, as the exploratory activity can activate unused public spaces and engage people of all ages.
Since 2015, the Concéntrico festival has presented 91 installations and pavilions during its seven editions. The festival is primarily known for bringing together emerging architects and designers who are given the freedom to experiment with new fields of environmental design. The festival is organized by the Cultural Foundation of the Architects of La Rioja together with Javier Peña Ibáñez, promoter of the initiative, in collaboration with the Logroño City Council, the Government of La Rioja, Garnica and Bodegas LAN, and 30 other supporting institutions.